“Virginia is For Lovers” was created 50 years ago, and it’s become one of the most beloved and iconic slogans in the world. While it’s meant a lot of different things to a lot of different people over the years, one thing remains the same: LOVE.
In 2019, we’re celebrating 50 Years of Love with special experiences across the state.
Greene County Tourism, Madison County Tourism, & Orange County Tourism Receive a $10,000 Grant from the Virginia Tourism Corporation “50 Years of Love” Program Marketing Fund ~Grant fund established to help celebrate 50th anniversary of the “Virginia is for Lovers” tourism slogan~ Greene County, Madison County, and Orange County, VA (March 8, 2019) — Today, Greene, Madison, and Orange County Tourism departments announced that they have received a $10,000 grant from the Virginia Tourism Corporation (VTC) “50 Years of Love” grant fund. “50 Years of Love” is part of VTC’s efforts to celebrate the 50th anniversary of the Virginia is for Lovers tourism slogan, which was created in 1969 by Richmond-based advertising agency Martin & Woltz.
Greene County, Madison County, and Orange County Tourism departments are partners in celebrating the 50th Anniversary of the “Virginia is for Lovers” tourism slogan. The three counties are collaborating with a “50 Ways to Fall in Love with the Foothills” campaign to share the special tourist opportunities in our region of Virginia. The campaign kicks off on August 31 and ends October 19, highlighting 13 different festivals and events in the foothills. Local destinations, restaurants, wineries, breweries and retail shops will be partnering by offering a variety of specials or promotions to spotlight the region and provide unique dining & shopping opportunities for both tourists and residents. This grant will boost the local economies through the promotion of tourism in our three localities.
“Virginia is for Lovers is one of the most iconic tourism slogans in the world, and we are thrilled to be celebrating “50 years of Love” with partners from around the Commonwealth in 2019,” said Rita McClenny, President and CEO of Virginia Tourism Corporation. “This grant program provides an engaging opportunity for destinations across the state to showcase what makes a vacation in Virginia so special, and helps to show travelers why Virginia is for Lovers still rings true 50 years later.”